Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

SEO for Lawyers ("we," "us," or "our") collects information that you voluntarily provide when you:

• Request a free consultation or technical SEO audit
• Submit contact forms, inquiry forms, or HubSpot forms on our website
• Subscribe to our newsletter, email updates, or resources
• Communicate with us via email, phone, or chat
• Engage our services through signed agreements
• Participate in surveys, webinars, or events

Types of information collected may include:

• Name (first and last)
• Email address
• Phone number
• Law firm name and website URL
• Job title or role
• Practice areas and geographic location
• Current SEO challenges or goals
• Any other information you choose to provide in communications

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• Device Information: IP address, browser type, operating system, device type (desktop/mobile)
• Usage Data: Pages visited, time spent on pages, referral sources, exit pages
• Location Data: General geographic location based on IP address (city/state level)
• Analytics Data: Session duration, bounce rate, scroll depth, and interaction events

1.3 Information from Third-Party Sources

We may receive information about you from third-party platforms, including:

• HubSpot CRM: Form submissions, email engagement, and lead tracking data
• Google Analytics: Website traffic, user behavior, and conversion tracking
• Social Media Platforms: If you interact with our content on LinkedIn, Twitter, or other platforms
• Publicly Available Sources: Law firm websites, directory listings, and professional profiles

2. How We Use Your Information

We use the information we collect for legitimate business purposes, including:

2.1 Service Delivery and Communication

• Provide SEO consulting, technical audits, and optimization services
• Respond to your inquiries, questions, and support requests
• Deliver free technical SEO audits and performance reports
• Send service updates, project status reports, and deliverables
• Schedule consultations, calls, and meetings
• Process payments and manage billing (for contracted clients)

2.2 Marketing and Business Development

• Send newsletters, industry insights, and educational content about legal SEO
• Share case studies, success stories, and service announcements
• Promote webinars, guides, and resources for law firms
• Personalize marketing messages based on your practice area or interests
• Nurture leads through automated email sequences (via HubSpot)

2.3 Analytics and Improvement

• Analyze website traffic, user behavior, and conversion patterns
• Improve website performance, content quality, and user experience
• Test new features, layouts, and marketing campaigns
• Understand which services and content are most valuable to law firms
• Conduct market research and competitive analysis

2.4 Legal and Security

• Comply with legal obligations, regulations, and valid legal requests
• Enforce our Terms of Service and service agreements
• Protect against fraud, security threats, and unauthorized access
• Resolve disputes and defend legal claims
• Maintain records as required by law or business necessity

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

3.1 Service Providers and Business Partners

We share information with trusted third-party service providers who assist us in operating our business, including:

• HubSpot: CRM, email marketing, form management, and lead tracking
• Google Analytics: Website analytics and user behavior tracking
• Email Service Providers: Sending newsletters and transactional emails
• Cloud Hosting Providers: Website hosting and data storage
• Payment Processors: Secure payment processing for invoiced services
• Communication Tools: Video conferencing, chat platforms, and scheduling software

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements and Protection

We may disclose your information when required by law or to protect our rights:

• In response to subpoenas, court orders, or legal processes
• To comply with government regulations or law enforcement requests
• To protect the safety, rights, or property of SEO for Lawyers, our clients, or the public
• To enforce our Terms of Service or investigate violations
• To detect, prevent, or address fraud, security issues, or technical problems

3.3 Business Transfers

If we are involved in a merger, acquisition, sale of assets, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

3.4 Aggregated or Anonymized Data

We may share aggregated or anonymized data that cannot identify you individually. For example, we may publish industry reports showing that "75% of law firm websites have technical SEO issues" without revealing any specific firm identities.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to enhance your experience and collect usage data. Here's what we use:

4.1 Types of Cookies

• Essential Cookies: Required for basic website functionality, security, and navigation
• Analytics Cookies: Google Analytics cookies to measure traffic, user behavior, and conversions
• Marketing Cookies: HubSpot tracking cookies to identify return visitors and personalize content
• Preference Cookies: Remember your settings and preferences across visits

4.2 Third-Party Tracking

Our website uses third-party tracking services:

• Google Analytics: Tracks website usage, traffic sources, and user demographics
• HubSpot Tracking Code: Identifies visitors, tracks form submissions, and measures engagement
• Social Media Pixels: LinkedIn, Twitter, or Facebook pixels for retargeting and analytics (if applicable)

4.3 Managing Cookies

You can control cookies through your browser settings:

• Most browsers allow you to block or delete cookies
• Browser settings can be adjusted to notify you when cookies are being set
• You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on
• Note: Disabling cookies may limit certain website features and functionality

5. Data Security

We take reasonable measures to protect your information from unauthorized access, alteration, disclosure, or destruction. Our security practices include:

• Encryption: SSL/TLS encryption for data transmitted between your browser and our servers
• Access Controls: Limited access to personal information on a need-to-know basis
• Secure Storage: Data stored on secure, reputable cloud platforms with industry-standard protections
• Regular Updates: Security patches and software updates applied promptly
• Vendor Due Diligence: Third-party providers undergo security assessments

Important: While we implement strong security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your information using industry best practices.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Active Clients: Information retained for the duration of the service relationship plus up to 7 years for tax and legal compliance
• Prospective Clients: Contact information and communications retained until you request deletion or unsubscribe from marketing
• Website Visitors: Analytics data retained according to Google Analytics default settings (typically 26 months)
• Legal Requirements: Certain records retained longer if required by law, accounting standards, or contractual obligations

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

• Right to Access: Request a copy of the personal information we hold about you
• Right to Data Portability: Receive your data in a structured, machine-readable format

7.2 Correction and Deletion

• Right to Correct: Request correction of inaccurate or incomplete information
• Right to Delete: Request deletion of your personal information (subject to legal and contractual obligations)

7.3 Marketing Opt-Out

• Unsubscribe: Click the "Unsubscribe" link in any marketing email
• Email Preferences: Manage your communication preferences in HubSpot (if you have an account)
• Direct Request: Contact us to opt out of marketing communications

7.4 Additional Rights (GDPR/CCPA)

If you are located in the European Economic Area (EEA), United Kingdom, or California, you may have additional rights:

• Right to Object: Object to processing of your data for direct marketing or legitimate interests
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Withdraw Consent: Withdraw consent for processing based on consent (without affecting prior lawful processing)
• Right to Lodge a Complaint: File a complaint with a data protection authority
• California Residents: Right to know what categories of data are collected, sold, or disclosed; right to opt-out of sale (note: we do not sell personal information)

7.5 Exercising Your Rights

To exercise any of these rights, please contact us using the information in Section 12 below. We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing certain requests.

8. Third-Party Links and Services

Our website may contain links to third-party websites, services, or resources (such as case studies, industry articles, or partner websites). This Privacy Policy applies only to SEO for Lawyers.

• We are not responsible for the privacy practices or content of external websites
• Third-party sites have their own privacy policies and terms of service
• We encourage you to review the privacy policies of any third-party sites you visit
• Clicking external links may result in those sites collecting information about you

9. Children's Privacy

Our services are designed for businesses and legal professionals. We do not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

If you believe we have collected information from a minor, please contact us immediately at the contact information provided below.

10. International Data Transfers

SEO for Lawyers is based in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

By using our website and services, you consent to the transfer of your information to countries that may have different data protection laws than your jurisdiction. We take appropriate measures to ensure your information is protected in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes:

• We will post the updated policy on this page with a new "Effective Date"
• Material changes will be communicated via email to active clients and subscribers
• Your continued use of our website and services after changes constitutes acceptance of the updated policy
• We encourage you to review this Privacy Policy periodically

Previous versions of this Privacy Policy will be archived and available upon request.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: