Law Firm Content Marketing Services
Legal content marketing that develops topical authority through evidence-based content targeting informational and commercial queries.
Google rewards sites that demonstrate expertise. Our law firm content marketing creates YMYL-compliant (Your Money Your Life) content that builds E-E-A-T signals and ranks for 50+ long-tail keywords per article.
Get Content StrategyWhy Content Marketing Works
Topical Authority
Publishing 20+ articles on personal injury law signals expertise to Google. Breadth and depth of coverage matter.
Long-Tail Keywords
Each 1,500-word article targets 30-50 related keywords. 'How much does a divorce cost in [state]' drives qualified traffic.
E-E-A-T Signals
Attorney-authored content with credentials, case results, and citations builds Experience, Expertise, Authority, and Trust.
Our Content Process
Keyword Research
- 100+ keyword opportunities identified
- Search intent classification (info vs. commercial)
- Competitor content gap analysis
- People Also Ask (PAA) questions
- Related searches and LSI keywords
- SERP feature opportunities (snippets)
Content Creation
- 1,500-2,500 word in-depth guides
- Attorney-reviewed for legal accuracy
- State-specific legal information
- Case study integration
- Multimedia (images, infographics, video)
- Internal linking to service pages
On-Page Optimization
- Title tag and meta description optimization
- Header hierarchy (H1, H2, H3)
- Schema markup (Article, FAQ)
- Image alt text optimization
- Table of contents for long articles
- Related articles internal linking
Performance Tracking
- Keyword ranking monitoring
- Organic traffic analysis
- Engagement metrics (time on page, bounce)
- Conversion tracking (contact forms)
- Content refresh recommendations
- Quarterly performance reports
Content Examples
The Financial Argument
"SEO vs PPC Cost Analysis for Law Firms in 2026"
Targets: "law firm marketing ROI," "SEO vs PPC for lawyers," "client acquisition cost"
The Local Pack Guide
"Why Your Law Firm Isn't Ranking in Google Maps"
Targets: "Google Maps ranking for lawyers," "local SEO," "Google Business Profile optimization"
The Competitor Takedown
"Avvo and FindLaw: Why Directory Marketing Wastes Your Budget"
Targets: "Avvo alternatives," "FindLaw ROI," "legal directory marketing"
Content Marketing Strategy
We develop a 12-month content calendar targeting 200+ keywords across informational and commercial intent.
Request Content Plan