Local SEO for Law Firms
Law firm local SEO that optimizes your Google Business Profile, builds citations, and targets Local Pack visibility.
The Local Pack (Google Maps) captures 44% of clicks for legal searches. Proximity and prominence are key ranking factors. Our local SEO for lawyers implements optimization strategies targeting improved visibility for 'lawyer near me' queries. Works especially well for personal injury, criminal defense, and family law practices.
Get AuditWhy Local SEO Matters for Lawyers
44% of Clicks
The Local Pack generates 44% of total clicks for legal searches. Local Pack optimization is critical for law firm visibility.
Mobile-First Intent
67% of legal searches happen on mobile devices. 'Near me' searches have grown 250% in the last 3 years.
Immediate Action
Local searchers call within 24 hours. They're not researching—they need legal help now. Proximity triggers urgency.
Our Local SEO Process
Google Business Profile
- Category optimization (primary + secondary)
- Business description keyword targeting
- Service area configuration
- Review generation strategy
- Photo optimization (office, team, results)
- Q&A section management
Citation Building
- NAP consistency (Name, Address, Phone)
- 50+ legal directory submissions
- State bar association listings
- Avvo, Justia, FindLaw optimization
- Local chamber of commerce citations
- Industry-specific directories
Review Management
- Automated review request system
- Response template for positive reviews
- Negative review mitigation strategy
- Star rating optimization
- Review recency signals
- Competitor review analysis
Local Content
- Location-specific landing pages
- Local court jurisdiction guides
- City/neighborhood targeting
- Local news and event mentions
- Community involvement content
- Geo-targeted blog posts
Local SEO Timeline
Week 1-2: Audit and Setup
Google Business Profile verification, NAP audit across directories, competitor analysis, initial citation submissions.
Month 1-3: Foundation Building
Complete citation building (50+ directories), review generation launch, Google Posts weekly updates, service area optimization.
Month 3-6: Ongoing Optimization
Continued citation monitoring, review response management, Google Posts updates, performance tracking and strategy refinement based on data.
Local SEO Audit
We analyze your current Local Pack rankings, citation inconsistencies, and provide a roadmap to optimize local search performance.
Request Local SEO Audit