SEO for Lawyers Blog

Evidence-based SEO insights for law firms. No fluff. Just data.

SEO vs PPC: Cost Analysis 2026

A spreadsheet-style breakdown showing that while PPC is faster, the client acquisition efficiency never drops. SEO is an asset where client acquisition efficiency drops over time.

Why You're Not Ranking in Google Maps

Explaining the Proximity vs Prominence factor in Google Maps. Why your office location matters and how to optimize for Local Pack visibility.

The Avvo & FindLaw Marketing Problem

Why paying for badges on directory sites is a waste of money compared to owning your own search traffic. ROI analysis included.

Law Firm CAC Benchmarks 2026

lead generation efficiency data across practice areas. Personal injury averages $500-$1,200 per case. How SEO lowers your CAC over time.

Google Algorithm Updates for Legal

How Core Updates, Helpful Content, and E-E-A-T impact law firm rankings. What changed and what to do about it.

Local SEO Ranking Factors

The data shows proximity, prominence, and relevance matter most. How to optimize each factor for maximum Local Pack visibility.

New articles published monthly. Subscribe for updates.