Terms of Service

1. Acceptance of Terms

By accessing, browsing, or using the SEO for Lawyers website (SEOforlawyers.com) or engaging our services ("Services"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you must not use our website or services.

These Terms constitute a legally binding agreement between you ("Client," "you," or "your") and SEO for Lawyers ("Company," "we," "us," or "our"). If you are entering into this agreement on behalf of a law firm or organization, you represent that you have the authority to bind that entity to these Terms.

By submitting a contact form, requesting a consultation, or signing a service agreement, you acknowledge that you have read, understood, and agree to be bound by these Terms.

2. Services Description

SEO for Lawyers provides specialized search engine optimization and digital marketing services exclusively for law firms and legal practices. Our services include, but are not limited to:

2.1 Core Services

• Local SEO: Google Business Profile optimization, local citation building, and map pack rankings
• Technical SEO: Comprehensive website audits, schema markup, site speed optimization, crawlability improvements
• Content Strategy: Keyword research, content planning, and SEO-optimized content development
• Link Building: High-quality backlink acquisition from authoritative legal and industry sources
• Competitive Analysis: Market research, competitor tracking, and strategic positioning
• Analytics & Reporting: Monthly performance reports, traffic analysis, and ROI tracking

2.2 Service Specifications

Specific services, deliverables, timelines, pricing, and performance metrics will be outlined in individual service agreements, proposals, or statements of work ("Service Agreements"). Service Agreements are incorporated into and governed by these Terms.

We reserve the right to modify or discontinue any service offering at any time, with reasonable notice to existing clients whose active agreements are affected.

3. No Attorney-Client Relationship

• We provide marketing services only—we do not practice law or offer legal advice
• Our role is to help law firms improve their online visibility and attract potential clients
• Clients are solely responsible for their legal practice, client intake, case management, and all legal services provided to their clients
• Clients must ensure compliance with all applicable bar association rules, legal advertising regulations, and ethical obligations
• We are not responsible for how clients use leads or traffic generated through our services

4. No Guarantees of Results

4.1 What We Do NOT Guarantee

• Rankings: We do not guarantee first-page rankings, top 3 positions, or any specific search engine ranking
• Traffic: We do not guarantee specific increases in website traffic, visitors, or sessions
• Leads: We do not guarantee a specific number of leads, phone calls, form submissions, or consultations
• Conversions: We do not guarantee client sign-ups, case acquisitions, or revenue increases
• Timeframes: We do not guarantee results within a specific timeframe (SEO typically takes 3-6+ months to show significant results)
• Algorithm Immunity: We cannot prevent negative impacts from search engine algorithm updates or changes

4.2 Factors Outside Our Control

SEO results depend on many factors, including but not limited to:

• Google and other search engine algorithm updates and changes
• Competitor SEO efforts and marketing strategies
• Quality and age of your website and domain
• Market competitiveness and search demand in your practice areas
• Geographic market saturation and local competition
• Your website's technical infrastructure and hosting
• User experience, website design, and conversion optimization
• Your law firm's reputation, reviews, and online presence

4.3 Performance Examples

Any case studies, testimonials, performance metrics, or success stories shared on our website or in marketing materials are examples of past results for specific clients under specific conditions. These are NOT guarantees of future results. Your results may vary significantly based on the factors listed above.

5. Client Responsibilities and Obligations

As a Client engaging our services, you agree to:

5.1 Information and Access

• Provide accurate, complete, and truthful information about your law firm, practice areas, and target markets
• Grant necessary access to your website, CMS, Google Business Profile, Google Analytics, Google Search Console, and other relevant platforms
• Respond to requests for information, approvals, or feedback in a timely manner
• Designate a primary point of contact for project coordination

5.2 Legal and Ethical Compliance

• Ensure all marketing materials, website content, and advertising comply with applicable bar association rules and legal advertising regulations
• Review and approve all content before publication (where applicable)
• Obtain necessary disclaimers, disclosures, and legal reviews for your jurisdiction
• Comply with all applicable federal, state, and local laws
• Maintain proper client confidentiality and attorney-client privilege (we are not responsible for any breaches)

5.3 Payment and Cooperation

• Make timely payments according to the agreed payment schedule
• Cooperate with our team in good faith to achieve project objectives
• Refrain from implementing conflicting SEO strategies or working with other SEO providers on the same website without disclosure
• Notify us immediately of any changes to your business, website, or contact information

5.4 Prohibited Conduct

You agree NOT to:

• Use our services for any unlawful, fraudulent, or unethical purpose
• Provide false, misleading, or deceptive information about your firm or services
• Engage in black-hat SEO tactics or techniques that violate search engine guidelines
• Reverse engineer, copy, or replicate our proprietary methodologies or processes
• Interfere with our services or the operation of our website

6. Payment Terms and Billing

6.1 Fees and Payment Schedule

• Fees, pricing, and payment schedules will be specified in your Service Agreement
• Payments are typically due monthly in advance, unless otherwise specified
• We accept payment via credit card, ACH bank transfer, or wire transfer
• Invoices are sent electronically and payment is due within the period specified (typically upon receipt or within 7 days)

6.2 Late Payments

• Late payments may incur interest charges at the rate of 1.5% per month (18% annually) or the maximum rate permitted by law, whichever is lower
• Services may be suspended or terminated for non-payment
• You are responsible for all collection costs, attorney fees, and legal expenses incurred in collecting overdue amounts

6.3 Refunds and Cancellations

• Refund policies, if any, will be specified in individual Service Agreements
• Generally, SEO services are non-refundable once work has commenced, as they involve labor, expertise, and third-party costs
• Cancellation terms and notice periods are outlined in Section 10 below

6.4 Taxes

All fees are exclusive of applicable federal, state, and local taxes, duties, or similar charges. Client is responsible for paying all applicable taxes. If we are required to collect taxes, they will be added to invoices.

6.5 Price Changes

We reserve the right to adjust pricing with 30 days' written notice. Price changes will not affect the current billing cycle but will apply to subsequent renewal periods.

7. Intellectual Property Rights

7.1 Our Intellectual Property

SEO for Lawyers retains all rights, title, and interest in:

• Our website, branding, logos, and trademarks
• Proprietary methodologies, processes, and workflows
• Software tools, templates, and reporting systems
• General SEO strategies, frameworks, and best practices
• Pre-existing content, materials, and intellectual property

You may not copy, reproduce, modify, reverse engineer, or create derivative works from our proprietary materials without express written permission.

7.2 Client Intellectual Property

You retain ownership of:

• Your law firm's name, branding, logos, and trademarks
• Pre-existing website content and materials
• Client data and confidential business information

By engaging our services, you grant us a limited, non-exclusive license to use your branding and materials solely for the purpose of providing services.

7.3 Work Product and Deliverables

• Custom Content: Upon full payment, you receive ownership of custom content created specifically for your firm (e.g., blog articles, practice area pages, service descriptions)
• Reports and Analytics: You receive a license to use reports and analytics data for internal business purposes
• Third-Party Tools: Some deliverables may incorporate third-party services, tools, or stock assets subject to their respective licenses
• Templates and Frameworks: Pre-existing templates, frameworks, and methodologies remain our intellectual property

8. Confidentiality

8.1 Our Obligations

We will maintain the confidentiality of your proprietary business information, strategic plans, and sensitive data. We will not disclose confidential information to third parties without your consent, except:

• As required by law, court order, or legal process
• To our employees, contractors, and service providers who need access to perform services (under confidentiality obligations)
• With your express written permission

8.2 Portfolio and Marketing Rights

Unless you specifically opt out in writing, we reserve the right to:

• List your firm as a client on our website and marketing materials
• Use anonymized or aggregated data for case studies and industry reports (no identifying information)
• Reference our work generally without disclosing confidential strategies or data

If you prefer not to be listed as a client, please notify us in writing and we will honor your request.

9. Warranties and Disclaimers

9.1 Our Warranties

We warrant that:

• Services will be performed in a professional and workmanlike manner
• We will use industry-standard best practices and comply with search engine guidelines
• We have the right and authority to provide the services

9.2 Disclaimers

EXCEPT AS EXPRESSLY STATED ABOVE, WE PROVIDE SERVICES "AS IS" WITHOUT ANY WARRANTIES, EXPRESS OR IMPLIED. To the fullest extent permitted by law, we disclaim all warranties, including:

• Implied warranties of merchantability, fitness for a particular purpose, and non-infringement
• Warranties regarding results, rankings, traffic, leads, or revenue
• Warranties that services will be uninterrupted, error-free, or secure
• Warranties regarding third-party services, platforms, or search engines

10. Term, Termination, and Suspension

10.1 Service Term

Services commence upon execution of a Service Agreement and continue for the term specified in that agreement (typically month-to-month or fixed-term contracts ranging from 6-12 months).

10.2 Termination by Client

• Month-to-month agreements: Either party may terminate with 30 days' written notice
• Fixed-term contracts: Client may terminate early subject to early termination fees as specified in the Service Agreement
• Termination notice must be sent via email to the contact specified in your Service Agreement

10.3 Termination by Us

We may terminate or suspend services immediately without notice if:

• Client fails to pay amounts due (after 15 days past due)
• Client breaches these Terms or the Service Agreement
• Client engages in fraudulent, unethical, or illegal conduct
• Client's actions harm our reputation or violate our policies
• Continued service would violate laws or regulations

10.4 Effect of Termination

• Client remains responsible for all fees accrued through the termination date
• We will provide a final report summarizing work completed
• We will provide reasonable transition assistance as specified in the Service Agreement
• All confidentiality obligations survive termination
• Sections of these Terms that by their nature should survive (e.g., payment obligations, limitations of liability, indemnification) will survive termination

11. Limitation of Liability

11.1 Direct Damages Cap

Our maximum liability for any and all claims (whether in contract, tort, negligence, strict liability, or otherwise) is limited to the amount paid by you in the 12 months preceding the claim.

11.2 Exclusion of Consequential Damages

WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO:

• Lost profits, revenue, or business opportunities
• Lost leads, clients, or case acquisitions
• Loss of goodwill or reputation
• Data loss or corruption
• Business interruption or downtime
• Cost of substitute services

11.3 Specific Exclusions

We are not liable for damages or losses resulting from:

• Search engine algorithm updates, changes, or penalties
• Actions or omissions of third parties (competitors, search engines, hosting providers, etc.)
• Factors outside our reasonable control
• Client's failure to comply with legal advertising rules, bar regulations, or ethical obligations
• Client's website infrastructure, hosting, or technical limitations
• Force majeure events (natural disasters, pandemics, war, terrorism, etc.)

12. Indemnification

Client agrees to indemnify, defend, and hold harmless SEO for Lawyers, its owners, employees, contractors, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorney fees) arising from or related to:

• Client's breach of these Terms or any Service Agreement
• Client's violation of applicable laws, regulations, or bar association rules
• Client's provision of false, inaccurate, or misleading information
• Client's violation of legal advertising regulations or ethical obligations
• Content, materials, or information provided by Client
• Client's negligence, willful misconduct, or unlawful acts
• Third-party claims arising from Client's use of our services

This indemnification obligation survives termination of these Terms.

13. Dispute Resolution and Governing Law

13.1 Governing Law

These Terms and any disputes arising from or related to these Terms or our services shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of law principles.

13.2 Informal Negotiation

Before initiating formal dispute resolution, the parties agree to first attempt to resolve any dispute through good-faith negotiation for a period of at least 30 days.

13.3 Binding Arbitration

If the dispute cannot be resolved through negotiation, either party may submit the dispute to binding arbitration administered by the American Arbitration Association (AAA) in accordance with its Commercial Arbitration Rules. Arbitration shall be conducted by a single neutral arbitrator in Delaware (or virtually via video conference).

• The arbitrator's decision shall be final and binding
• Judgment on the arbitration award may be entered in any court of competent jurisdiction
• Each party shall bear its own attorney fees and costs unless the arbitrator awards fees to the prevailing party
• Discovery shall be limited as determined by the arbitrator

13.4 Exceptions to Arbitration

Either party may seek equitable relief (injunctions, specific performance) in court for disputes involving intellectual property infringement, confidentiality breaches, or other matters requiring immediate relief.

13.5 Class Action Waiver

YOU AGREE THAT DISPUTES MUST BE BROUGHT ON AN INDIVIDUAL BASIS ONLY AND NOT AS PART OF A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. There shall be no right or authority for any claims to be arbitrated or litigated on a class action basis.

14. Changes to These Terms

We reserve the right to modify, update, or revise these Terms at any time. When we make changes:

• We will post the updated Terms on this page with a new "Effective Date"
• Material changes will be communicated via email to active clients at least 15 days in advance
• Continued use of our services after the effective date constitutes acceptance of the updated Terms
• If you do not agree to the updated Terms, you may terminate your Service Agreement according to Section 10

15. General Provisions

15.1 Entire Agreement

These Terms, together with any executed Service Agreements, constitute the entire agreement between you and SEO for Lawyers regarding our services and supersede all prior agreements, understandings, and communications.

15.2 Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect.

15.3 Waiver

Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision or our right to enforce it in the future.

15.4 Assignment

You may not assign or transfer these Terms or any Service Agreement without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

15.5 Force Majeure

Neither party shall be liable for delays or failures in performance resulting from causes beyond their reasonable control, including acts of God, natural disasters, war, terrorism, labor disputes, or internet service failures.

15.6 Notices

All notices under these Terms shall be in writing and sent via email to the contact addresses specified in the Service Agreement. Notices are deemed delivered upon email confirmation of receipt.

16. Contact Information

If you have questions, concerns, or requests regarding these Terms of Service, please contact us: